by Allan Dib
Useful for SMBs and startups
| BEFORE (Prospect) | 1. My target market | 2. The message to my target market | 3. The media I wIll use to reach my target market |
|---|---|---|---|
| Get them to know you and indicate interest |
| DURING (Lead) | 4. My lead capture system | 5. My lead nurturing system | 6. My sales conversion strategy |
|---|---|---|---|
| Get them to like you and buy from you for the first time |
| AFTER (Customer) | 7. How I deliver a world-class experience | 8. How I increase customer lifetime value | 9. How I orchestrate and automate referrals |
|---|---|---|---|
| Get them to trust you, buy from you regularly, and refer new business to you |